![\"Image-1\"](\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/12\/Image-1.jpg\")
<\/a><\/p>\nChinoo wears saree by Anavila and earrings by Atelier Mon<\/strong><\/p>\n Q. How did you get started as a graphic designer? What are some of your favourite projects?<\/strong> Q. Tell us about designing for a specific brief.<\/strong> Chinoo wears earrings by Atelier Mon<\/strong><\/p>\n Q. You\u2019ve been working as a graphic designer in Delhi for 25 years. How have things changed?<\/strong> Q. How would you describe your personal style? <\/strong> Chinoo wears saree by Abraham & Thakore and earrings by Ritika Sachdeva<\/strong><\/p>\n Q. Tell us about the saris you wore today.<\/strong> Shop Anavila\u2019s Collection <\/strong><\/a> Chinoo Sharma, Creative Director, I Me Am \u2022 Design, talks to us about comprehensive design and split-personality style. Chinoo wears saree by Anavila and earrings by Atelier Mon Q. How did you get started as a graphic designer? What are some of your favourite projects? A. My first job was actually on the Ogaan logo. … Continue reading Chinoo Sharma<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/897"}],"collection":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/comments?post=897"}],"version-history":[{"count":11,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/897\/revisions"}],"predecessor-version":[{"id":1084,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/897\/revisions\/1084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media\/1006"}],"wp:attachment":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media?parent=897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/categories?post=897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/tags?post=897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nA. My first job was actually on the Ogaan logo. That was in 1989. At that time I wasn\u2019t on my own, I was with another graphic designer called Satish Sood. Later, I founded my own company, Design Squared. I changed the name to I Me Am \u2022 Design around 2000. We work in various industries: fashion, real estate, hotels, spas, publications, retail, packaging. A project I started on about six years ago and am still doing work for is Mamagoto. I did everything, from the conception of the name, to the logo, to the branding, and the interiors \u2013 the full monty. That\u2019s something that\u2019s actually created quite a revolution in the F&B industry. Another project I did, completely opposite to Mamagoto, is Jahan-e-Khusrau, the sufi festival. The first one was in 2001. I did the branding, graphics, and posters. From a very spiritual, sufi space to funky Mamagoto \u2013 they\u2019re at complete opposite ends of the spectrum, and I think that\u2019s my forte. Adapting to what is required of the project \u2013 to solve a problem and not necessarily have a standard style.<\/p>\n
\nA. I do a lot of weddings \u2013 the invitations, and hopefully the spaces too, soon. Everyone who comes to me is very different. Someone is boho, or kitsch, or may want something very chic and elegant, or Indian traditional\u2013 so to cater to all those looks, that\u2019s something you have to pick up on when you meet the person. When Mamagoto came to me, they said they wanted a fun place. I did a lot of research on the name \u2013 Mamagoto actually means playing with food. I looked at Asian pop art and ancient Chinese art. Today, research is at your fingerprints, and then you translate it. So many similar places have mushroomed since Mamagoto launched \u2013 giving that same aesthetic to the brand. I take it as a compliment.<\/p>\n<\/a><\/p>\n
\nA. When I started out (in 1989), design was handled by advertising agencies. There was only Satish Sood \u2013 very few people went to a specified graphic designer to do anything. They all went to ad agencies. There was no visual branding. There were hardly any brands! People didn\u2019t think design was something you had to pay separately for. Even now, people are reluctant to pay for design. But it has mushroomed into a full career. The young designers have a mind, they think for themselves, are so much more aware of society, and good at technology \u2013 they have a certain confidence.<\/p>\n
\nA. My style is very diverse. On one hand I could be a goth \u2013 I\u2019m serious! \u2013 I have that tendency, which comes out in soft ways. I\u2019m not a jeans and t-shirt kind of person. I love funky jewelry \u2013 I\u2019m kind of known for it. In my Western approach I\u2019ll wear these Japanese-style pants, flowy loose clothes, not the regular Zara look. I am a real \u201880s leftover! I\u2019m thrilled to bits that there\u2019s a huge flashback to the \u201880s.
\nI feel very much at ease in a sari. A huge part of me is very Indian. If I\u2019m going out for a ten-person dinner, I\u2019ll wear a casual sari. People say \u201coh, why are you so dressed up,\u201d but it\u2019s a question of mood. I buy a lot of Indian traditional saris. I\u2019m not a georgette, designer sari type. I wear modern South Indian saris, and a lot of bandhej. The way I dress in Indian clothes is diametrically opposed to what I wear in my Western clothes \u2013 my black gear and flowy pants. For a wedding, I\u2019ll be one of the more heavily dressed, with a lehenga, the gajra, the gota, everything. It\u2019s really two opposite personalities that come out.<\/p>\n<\/a><\/p>\n
\nA. I like Abraham & Thakore saris, which are both modern and traditional. I have one similar to the one I wore for the shoot. I also have an Anavila sari, and have dressed it up and worn it to a 300-people formal dinner, and also to a 30-person dinner. It\u2019s one of those saris. It\u2019s about how comfortable you feel in what you\u2019re wearing, at the end of the day. I\u2019m not comfortable in a dress, so I don\u2019t wear one.<\/p>\n
\nShop Abraham & Thakore\u2019s Collection <\/strong><\/a>
\nShop Atelier Mon’s Collection <\/strong><\/a>
\nShop Ritika Sachdeva\u2019s Collection<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"