![\"Meher-Varma01\"](\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/Meher-Varma01.jpg\")
<\/a><\/p>\nMeher wears a jumpsuit by Payal Singhal<\/strong><\/p>\n Q. How did you move from anthropology to brand consulting?<\/strong><\/p>\n A. When I was doing my fieldwork, I was working with a lot of brands, and was spending a lot of time behind the scenes. I realized was getting better insight into brands than these PR, traditional, superficial approaches to things. So I started telling people what I thought their brands were really about. I recognized that there was a big need for it. It also met my desire to do something not purely textual, something that has an impact I can see.<\/p>\n Q. What are some of the brands you work with?<\/strong><\/p>\n A. I work with Klove, which is a lighting company. I am finishing a project with Kama Ayurveda, and then along the way I\u2019ve also worked with Bodice, with Ogaan, and with Bina Modi.<\/p>\n Meher wears Dhora earrings<\/strong><\/p>\n Q. What\u2019s your ideal project?<\/strong><\/p>\n A. I\u2019m very happy with the Kama project. It was something I was thinking about for a long time, and it was kind of funny that it came my way so quickly. I really like working with established brands who think that they have their stories all figured out, who feel like they don\u2019t need any changes \u2013 it\u2019s very interesting to find a very different story for them. New brands are always very hip, they\u2019re very plugged it, so it\u2019s a little more challenging.<\/p>\n Q. Tell us about your personal style.<\/strong><\/p>\n A. I have a very thoughtful relationship to clothes because I study them. I would say that I dress very mindfully. I always try and think about clothes as symbols. So if I\u2019m forced into a uniform, I always do something that makes fun of it. For example, if I have to wear a collared shirt, I\u2019d like the collar to be made out of pearls, or sometimes I have funny socks under my formalwear \u2013 I like it to be an inside joke. It\u2019s kind of selfish, I\u2019d say \u2013 I dress selfishly, it\u2019s always just between me and my clothes.<\/p>\n Meher wears a handwoven embroidered sweatshirt top from Rahul Mishra\u2019s Paris Fashion Week Collection.<\/strong><\/p>\n Q. Which brands are you loyal to?<\/strong><\/p>\n A. I really love Pero \u2013 not only because of her clothes, but because she\u2019s done something important for fashion, which is to make it about feeling good, rather than just looking good. Her aesthetic is very honest. Raw Mango is a brand that I really love, although saris are really not my thing. I like people who take risks. <\/p>\n Q. What did you love from what you wore for the shoot?<\/strong><\/p>\n A. The Payal Singhal outfit is really reminiscent of an older era. I can imagine dancing in it. It passes the tradition test as well. It reminds me of a Helen song \u2013 I want to wear a wig with it, it\u2019s very playful. It\u2019s kind of a fantasy outfit. The Rahul Mishra top is like my safety outfit \u2013 super comfortable. I love the embroidery, and his sense of colour. I find his use of white very on point. The Dhora round earrings are just the best earrings ever. I love everything to do with fish, and fish accessories, so I love those earrings too.<\/p>\n Shop Payal Singhal\u2019s Collection<\/strong><\/a> In Conversation — The Creative Consultants Series Meher Varma Brand Consultant, talks to us about dressing thoughtfully and rethinking brand identities Meher wears a jumpsuit by Payal Singhal Q. How did you move from anthropology to brand consulting? A. When I was doing my fieldwork, I was working with a lot of brands, and was … Continue reading Meher Varma<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/551"}],"collection":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":3,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"predecessor-version":[{"id":771,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/551\/revisions\/771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/p>\n<\/a><\/p>\n
\nShop Rahul Mishra\u2019s Paris Fashion Week Collection<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"