![\"Shweta-Malhotra01\"](\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/Shweta-Malhotra01.jpg\")
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Shweta wears Peachoo<\/strong><\/p>\n Q. Tell us about your work. What has been your most enjoyable project so far?<\/strong><\/p>\n A. I currently work as an independent graphic designer, and have a keen interest in design for fashion, lifestyle and music. In the past I\u2019ve worked as an art director in various ad agencies and then for a few design studios. My most enjoyable project so far would have to be \u201cSomething cool everyday,\u201d Q. We love your graphics on fashion \u2013 for Elle, and on Sabyasachi, Bodice, and other collections. How did you start doing that?<\/strong><\/p>\n A. I started doing fashion illustrations while working on \u201cSomething cool everyday,\u201d actually. Hemant & Nandita by Shweta<\/strong><\/p>\n Q. Where did your interest in fashion begin? Does it relate to your work often?<\/strong><\/p>\n A. I\u2019m not sure when, exactly, but sometime while I was working at Grandmother India, a design studio in Mumbai.I got to work on a few fashion labels while I was there. Then, while I was at Rediffusion Design, I got the opportunity to work on the Taj Calendar 2011. I conceptualised and designed it along with my creative director, Ashutosh Karkhanis. We worked with 12 different fashion designers Q. What brand would you love to be involved with? Why?<\/strong><\/p>\n A. I would love to work with a brand like Colette, a concept store in Paris. Kenzo has its own magazine, which I would love to contribute to someday. Their communication is also very art and design-driven, and fairly experimental.<\/p>\n Shweta wears Eka and Lai<\/strong><\/p>\n Q. How would you describe your style? Do you wear any designers regularly?<\/strong><\/p>\n A. My style currently is all about comfort and minimalism. I prefer slightly oversized silhouettes. Q. What was your favourite among what you tried on today?<\/strong><\/p>\n A. My favourite piece was the Eka dress. Very much up my alley.<\/p>\n Shop Peachoo\u2019s Collection<\/strong><\/a> Shweta Malhotra Graphic Designer, talks to us about working in fashion, minimalist style, and the importance of personal projects Shweta wears Peachoo Q. Tell us about your work. What has been your most enjoyable project so far? A. I currently work as an independent graphic designer, and have a keen interest in design for fashion, … Continue reading Shweta Malhotra<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/521"}],"collection":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":6,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"predecessor-version":[{"id":556,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/521\/revisions\/556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media\/1043"}],"wp:attachment":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\na personal project where I created and posted a graphic art piece every single day of the year. It became a creative challenge to create something daily in a very short span of time. You have to think on your feet. I experimented illustration, typography, photography, and mixed media. I was able to have an exhibition of the 365 pieces at the Alliance Francaise Gallery in Delhi.<\/p>\n
\nI would look for daily inspiration to create something each day, and I was following Lakme Fashion Week (SS \u201914) at the time. So I decided to illustrate my favourite looks. That\u2019s how I ended up doing my first series of fashion illustrations, after which I was commissioned by Elle to illustrate certain looks from Wills India Fashion Week.<\/p>\n![\"Shweta-Malhotra02\"](\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/Shweta-Malhotra02.jpg\")
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\non this project, including Rohit Bal, Tarun Tahiliani, Sabyasachi, and Anamika Khanna. Each designer contributed to the visual for one month of the year, inspired by one Taj property. This was a super fun project for me, and that\u2019s when I knew I wanted to pursue fashion communication and design in some way.<\/p>\n![\"Shweta-Malhotra03\"](\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/Shweta-Malhotra03.jpg\")
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\nSome brands\/designers I wear regularly are Zara, Bhane, and Bodice. Some labels I love and would like to own (but don\u2019t yet) are Lovebirds, Rachel Comey, and The Row.<\/p>\n
\nShop Lai\u2019s Collection<\/strong><\/a>
\nShop EKA\u2019s Spring\/Summer\u201915 Collection<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"