{"id":488,"date":"2015-08-07T10:22:09","date_gmt":"2015-08-07T10:22:09","guid":{"rendered":"http:\/\/www.ogaan.com\/blog\/?p=488"},"modified":"2016-03-14T14:08:14","modified_gmt":"2016-03-14T14:08:14","slug":"vandana-verma","status":"publish","type":"post","link":"https:\/\/www.ogaan.com\/blog\/vandana-verma\/","title":{"rendered":"Vandana Verma"},"content":{"rendered":"<h3>Vandana Verma<br \/>\nEditor, Motherland &amp; Brand Consultant, talks to us about editing a magazine, living a balanced life, and wearing shoes you can dance in<\/h3>\n<p><a href=\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/1.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-489\" src=\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/1.jpg\" alt=\"1\" width=\"460\" height=\"771\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>From Paris Fashion Week to your closet: monochrome with intricate detail by Rahul Mishra<\/strong><\/p>\n<p><strong class=\"fontonebig\">Q. Tell us about your work with Motherland. How do you come up with an issue theme? Do you have any issues or stories you\u2019re especially proud of?<\/strong><\/p>\n<p>A. Motherland is a quarterly magazine that I edit. Every issue has a theme, and focuses solely on that theme, choosing to delve deeper, or approach it from multiple aspects. V Sunil, the magazine\u2019s creative director, and I come up with the themes together, immediately after which the issue note pings into the inboxes of all our contributors.<\/p>\n<p>Working on Motherland has been extraordinary in many ways: getting to play with print and the tactile pleasure of the printed page in this digitally-led time, working with photo wizards like Bharat Sikka (another of the magazine\u2019s creative directors), or sending people shooting around Bandra to shoot aunties in frocks\u2026 it\u2019s been a real ride.<\/p>\n<p>One of my favourite pieces from the magazine\u2019s archives is this piece on India\u2019s original low-budget horror specialists (<a href=\"http:\/\/www.motherlandmagazine.com\/ghost-issue\/ramsay-international\" target=\"_blank\">http:\/\/www.motherlandmagazine.com\/ghost-issue\/ramsay-international<\/a>), but our Military and Bandra issues are also way up there in my highlights reel.<\/p>\n<p><strong class=\"fontonebig\">Q. What\u2019s it like working for W+K? Do you know how the idea for Motherland came about?<\/strong><\/p>\n<p>A. W+K is super. Both Sunil and Mohit (Jayal), who lead the agency, are complete forces of nature, so working with them has been incredible. Plus W+K (and this is true of the agency globally as well as here in Delhi) have always had a strong focus on, and commitment to, popular culture \u2013 and that was really the original impetus behind the magazine\u2019s launch in August 2010 (we\u2019re now 15 issues in).<\/p>\n<p><a href=\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-490\" src=\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/2.jpg\" alt=\"2\" width=\"460\" height=\"771\" srcset=\"https:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/2.jpg 460w, https:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/2-179x300.jpg 179w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>The golden age: this elegant Peachoo sari is an instant classic<\/strong><\/p>\n<p><strong class=\"fontonebig\">Q. Can you tell us about Tonic, your upcoming website? Are you working on any other new projects? <\/strong><\/p>\n<p>A. Tonic (thetonic.co) is my new pet project. The aim is for it to become a destination for a busy urban audience aspiring to lead more balanced lives, but who, with jobs and partners and social lives, cannot dedicate all their time to that pursuit. It springs from a place that I now find myself, where I\u2019m looking to invest in how I feel, but without deprivation. I\u2019m envisioning a fresh, online home for recommendations, reviews\u2026 everything from top organic produce, and the Ayurvedic massages that leaves you smelling like a pickle jar, to lovely yoga studios that take you away from city grit, and all the other bits in between. Wellness, without the neuroses.<br \/>\nI\u2019m also going to be working with the lovely folk at Good Earth on a couple of new projects about which I could not be more excited.<\/p>\n<p><strong class=\"fontonebig\">Q. What are your favourite magazines? Do you have any recommendations for us?<\/strong><\/p>\n<p>A. Boat, Brownbook, The Gourmand, Lucky Peach and Elle (OF COURSE).<\/p>\n<p><a href=\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/3.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-491\" src=\"http:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/3.jpg\" alt=\"3\" width=\"460\" height=\"771\" srcset=\"https:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/3.jpg 460w, https:\/\/www.ogaan.com\/blog\/wp-content\/uploads\/2015\/08\/3-179x300.jpg 179w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Pair this delicately sequined Peachoo tunic with jeans for a day-to-night look<\/strong><\/p>\n<p><strong class=\"fontonebig\">Q. How would you characterize your evening or night out style?<\/strong><\/p>\n<p>A. High hemlines, red lips, shoes I can dance in.<\/p>\n<p><strong class=\"fontonebig\">Q. If you wanted to experiment with an outfit\/look outside of your regular style, what would it be?<\/strong><\/p>\n<p>A. I\u2019d love to do that sort of slouchy, easy \u201cborrowed from boyfriend\u201d thing, but with my height (short) and general build (diminutive) it ends up being more \u201cborrowed from hobo\u201d, with a side of \u201cgive it back\u201d.<\/p>\n<p><strong class=\"fontonebig\">Q. What was your favourite among the clothes you tried on today?<\/strong><\/p>\n<p>A. The work on that Rahul Mishra dress is gorgeous, and I\u2019ve got my eye on that sari blouse with the back detail.<\/p>\n<p><a href=\"http:\/\/www.ogaan.com\/designers\/peachoo\"><strong>Shop Peachoo\u2019s Collection<\/strong><\/a><br \/>\n<a href=\"http:\/\/www.ogaan.com\/designers\/rahul-mishra\"><strong>Shop Rahul Mishra\u2019s Paris Fashion Week Collection<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vandana Verma Editor, Motherland &amp; Brand Consultant, talks to us about editing a magazine, living a balanced life, and wearing shoes you can dance in From Paris Fashion Week to your closet: monochrome with intricate detail by Rahul Mishra Q. Tell us about your work with Motherland. How do you come up with an issue &hellip; <a href=\"https:\/\/www.ogaan.com\/blog\/vandana-verma\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Vandana Verma<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/488"}],"collection":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/comments?post=488"}],"version-history":[{"count":16,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/488\/revisions"}],"predecessor-version":[{"id":530,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/posts\/488\/revisions\/530"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media\/1044"}],"wp:attachment":[{"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/media?parent=488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/categories?post=488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ogaan.com\/blog\/wp-json\/wp\/v2\/tags?post=488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}