The Circle


Melissa Vazquez-Aldana, Producer

Talks to us about brand aesthetics and mixing-and-matching Indian
and Western style.


Q How did you get started at W+K in Delhi? What does your job entail?

A. When I moved to India from Berlin, I was looking for something exciting to work on. I did a stint at a production house in Mumbai, but I wanted to take on a bigger challenge and add to my skill set. When W+K offered me the position as a producer in New Delhi, I jumped at the opportunity for a completely new experience. As agency producer, I scout the best talents within India and internationally to make my creative team’s vision come to life. More on that below!

Q What are some of your favourite projects you’ve worked on?

A. Currently we are working on a something really exciting, but I can’t disclose it at the moment! Stay tuned until February 2016. Apart from that, there was the most recent television commercial for Forest Essentials, and one for the Indian Air Force as well, which I really enjoyed executing.

Q How do you go from a client’s brief to the final product? How much of W+K’s own aesthetic or style comes into the final ad?

A. We are in charge of all the visuals and dialogue. We decide on how the brand is perceived aesthetically. We choose the director or photographer, and do the casting and styling. We have a strong role in finding the best talents which helps us achieve a great final product.

Q How would you describe your personal style?

A. I am all for “made in India” brands. I love Indian textiles, draping, and patterns. Mixing this with pieces I’ve found from designers such as Margiela, Rick Owens, Jil Sander or Isabel Marant, effortlessly sums up my everyday dressing. On day-to-day basis you’ll catch me in an oversize cotton shirt and a pair of denims. For evenings, I just add a pair of Marni platforms.

Q Are there any Indian designers you like in particular?

A. Oh my god, there are so many! 11.11, Pero, Shift, Akaaro, Patine, NorBlack NorWhite, The Bungalow, Little Shilpa. I love one-off pieces as well – I have four tees from Nikhil D’s collaboration with 11.11

Q Tell us about the outfits you wore today.

A. I’ve always wanted to wear a sari, but have never had the occasion to pull one off. Even though I doubt I’ll wear one again, the draped sari jumpsuit by 11.11 is a great way to cheat the 9 yards with a stitched garment. I am also looking forward to seeing more pieces from The Initiative, which is totally up my alley.